Privacy Policy

Effective Date: November 28, 2023

This Privacy Policy outlines the types of information the Safe Quality Food Institute (“SQFI,” “we,” “our,” or “us”) collects, how we use it, and the choices you have regarding your information. You consent to the practices described in this policy by accessing or using our website.

This Privacy Policy applies to your use of our Services at (“Services”) and covers information collected in connection with your access to and use of our Services. Please read this Privacy Policy carefully.

Our Privacy Policy Explains:
Information We Collect:

We may collect personal information you provide directly when you interact with our website and SQFI activities such as resource downloads, digital seminars, live events and other community activities. This information may include your name, email address, company details, payment and billing details and other relevant contact information.

Additionally, we (and other entities) may automatically collect certain information when you visit our website or interactions with our Services, such as your IP address, browser type, device information, and browsing activities. This information is collected through various technologies, including cookies and similar tracking technologies. See the Digital Advertising & Analytics section of this privacy policy to learn more about the use of this information and the choices available to you.

How We Use Information:

We may use information about you for a number of purposes, including:

Providing, Improving, and Developing Our Services

  • Reviewing and analyzing user browser and wireless device technical information; 
  • Reviewing user activity across (for example, SQFI will analyze trends and user traffic and usage information to identify and determine the performance of content, resources, or events);
  • Processing or recording payment transactions or money transfers;
  • Providing you with the SQFI products and features you choose to use;
  • Displaying your historical transaction or appointment information;
  • Providing, maintaining, and improving our Services;
  • Developing new products and Services;
  • Delivering the information and support you request, including digital receipts, invoices, and scheduling information;
  • Improving, personalizing, and facilitating your use of our Services;
  • Measuring, tracking, and analyzing trends and usage in connection with your use or the performance of our Services.

Communicating with You About Our Services

  • Responding to questions or concerns; 
  • Sending you information we think you may find useful or which you have requested from us about our products, services, and the industry we serve;
  • Sending push notifications to your desktop or wireless device to provide updates on relevant resources and content, which can be managed through your computer or smartphone browser; 
  • Communicating about managing your account preferences or establishing your profile and registration information;
  • Conducting surveys and collecting feedback about our industry and Services.

Protecting Our Services and Maintaining a Trusted Environment

  • Enforcing our Terms of Service or other applicable agreements or policies;
  • Verifying your identity;
  • Complying with any applicable laws or regulations, or in response to lawful requests for information from the government or through legal process;
  • Analyze trends and user traffic, track purchases and usage information; 
  • Contacting you to resolve disputes and provide assistance with our Services.

Advertising and Marketing

  • Marketing of our Services, events, research and products;
  • Communicating with you about opportunities, products, services, contests, promotions, discounts, incentives, surveys, and rewards offered by us and select partners;
  • If we obtain any Personal Information from you we will not sell it to third parties. It may be used internally as part of special merchandising and promotion programs, and we may disclose non-personally identifiable compilations of information to third parties for marketing related purposes.

With your consent or otherwise to fulfill any other purpose disclosed to you in connection with our Services.

Sharing Information:

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with other parties, including the following:

  • Trusted service providers who process information on our behalf to assist us in operating our website and providing services to you. Confidentiality agreements bind these service providers and they are only permitted to use your information for the purposes outlined in this policy.
  • Any affiliates or joint venture partners that we may have in the future;
  • As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding;
  • Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity;
  • With your consent or as otherwise disclosed at the time of data collection or sharing.

Aggregate or De-identified Information

We may disclose or use aggregate or de-identified information for any purpose.

How Long We Retain Your Information:

We generally retain your information as long as reasonably necessary to provide you the Services, to comply with applicable law, to detect or prevent fraud, to collect fees owed, to resolve disputes, to address problems with our Services, to assist with investigations, to enforce other applicable agreements or policies, or to take any other actions consistent with applicable law. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of information we collect and maintain, the potential risk of harm from unauthorized use or disclosure of this information, the purposes for which we process this information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Digital Advertising & Analytics:

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms.  Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Services and other sites or apps over time, including information about relationships among different browsers and devices.  This type of advertising is known as interest-based advertising.

You may visit the DAA Webchoices tool at to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program. 

If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool.  Note that electing to opt out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests. 

We may also work with third parties that collect data about your use of the Services and other sites or apps over time for non-advertising purposes.  We use Google Analytics and other third-party services to improve the performance of the Services and for analytics and marketing purposes.  For more information about how Google Analytics collects and uses data when you use our Services, visit, and to opt out of Google Analytics, visit

Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Services may not function as intended.

The Services may provide links to third-party websites or apps.  We do not control the privacy practices of those websites or apps, and they are not covered by this privacy policy.  You should review the privacy policies of other websites or apps that you use to learn about their data practices.

The Services also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties.  If you use these tools to share personal information or you otherwise interact with these features on the Services, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public. 

Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features.  We encourage you to carefully read the privacy policies of any accounts you create and use.

Your Choices:

You may opt out of receiving promotional messages from SQFI by following the instructions in those messages. Opting out of receiving communications may impact your use of the Services. If you decide to opt out, we can still send you non-promotional communications, such as digital receipts that you request.

You also have the right to review and update your personal information by contacting us via information in the Contact Us section of this policy.

For choices with respect to third-party interest-based advertising activities, please see the Digital Advertising & Analytics section above.


We take reasonable measures, including administrative, technical, and physical safeguards, to protect information we collect and maintain.

California Privacy Rights:

California law permits residents of California to opt out of certain data sharing with third parties for direct marketing purposes. If you are a California resident and would like to request to opt out, please get in touch with us using the contact information listed below.

If you exercise this opt-out, we will not disclose personal information about you to third parties for the third parties’ direct marketing purposes. We may otherwise share information about you with third parties as disclosed in this Privacy Policy.

Changes to this Policy:

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to visit this page periodically to learn of any updates. We will notify you of any material changes by appropriate means.

Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at