Logo Rules of Use

Certified sites and certification partners are encouraged to show off their commitment to food safety by showcasing the SQF logo on their websites and media.

SQF certified sites that use the SQF logo or Quality Shield are required to follow the rules of use outlined in the SQF Food Safety Code (Appendix 3) or Quality Code (Appendix 4).

Contact Compliance Staff

Tammie Van Buren

Compliance Manager, SQFI

Elizabeth Tierno

Technical Specialist - Compliance, SQFI

Contact

Overview

Updated January 2023

The SQF logo is owned by SQFI. Certification Bodies, Training Centers or SQF Professionals obtain no property in the SQF logo.

These rules of use regulate the use of the SQF logo by SQFI, Certification Bodies, Training Centers, and SQF Professionals. Certification Bodies, Training Centers, and SQF Professionals have the right to use the SQF logo in accordance with these rules of use, which are designed to protect the integrity and enhance the value of the SQF logo.

There will be no fees payable by Certification Bodies and Training Centers for the right to use the SQF logo, other than fees payable to become licensed with SQFI.

There will be no fees payable by the SQF Professional for the right to use the SQFI logo, other than fees payable to obtain registration as an SQF Professional.

Definitions

The below relevant definitions are included in Appendix 2: Glossary in the SQF Food Safety Codes and the SQF Quality Code.

Guidelines

The rules and procedures contained in this document and include any modification, variation, or replacement of this document.

Registration

The process of filing documentation to support a specific SQF designation. Registrations are annual.

SQF Logo

The SQF Code and the logos depicted in this document (section 4).

SQF Professional

Includes auditors, technical reviewers, consultants, and trainers as meeting the criteria set forth by SQFI for the specific designation. SQF Professionals are required to renew registration annually to maintain their status.

Conditions for Use

An SQF Professional, for the duration of their registration, must only use the SQF logo in accordance with their professional designation and these rules of use.

A Certification Body or Training Center must be licensed with SQFI to use the SQF logos in accordance with these rules of use.

Subsidiary companies not included in the scope of the license agreement are not permitted to use the SQF logo.

Reproduction

Reproduction of the SQF logo is to be clear, precise, of the highest standard and follow the usage guidelines in the table below.

Full color reproduction should be: PMS3005C or CMYK: C=100, M=34, Y=0, K=2, Hex: 0782C6, RGB: 7,130,198. Logos may also be produced in single color black and white.

To ensure readability, do not reproduce the SQF logo smaller than indicated. Larger variation to these dimensions is permitted provided it is proportional to the dimensions given below.

Where it is demonstrated that alternative reproduction of the SQF logo enhances the status of the SQF logo and/or SQFI, then the alternative is permitted provided it is approved by SQFI. All requests must be provided in writing to SQFI.

SQF and SQFI Logos

Contact your Certification Body or Training Center to receive the proper logo for use.

Logo

Minimum Size

For Use On

8 mm high x 18 mm wide

Certification Bodies, Training Centers or SQF Professional Use.
Publicity material including brochures, advertisements, press releases, company website, booth displays and the like.
Signage, flags, vehicles associated with licensed Certification Body or Training Center and stationery.
Business cards.

10 mm high x 29 mm wide

Certification Bodies use only.
Publicity material including brochures, advertisements, press releases, company website, booth displays and the like.
Signage, flags, vehicles associated with licensed Certification Bodies or Training Centers and stationery.

10 mm high x 29 mm wide

Certification Bodies use only on the SQF Certificates for certified sites.
SQF certificates for certified sites.

10 mm high x 29 mm wide

Training Center use only.
Publicity material including brochures, advertisements, press releases, company website, booth displays and the like.
Signage, flags, vehicles associated with licensed Training Center and stationery.

Grounds for Ceasing Use of The SQF or SQFI Logo

The permission for a Certification Body, Training Center, or SQF Professional to use the SQF logo will be suspended and/or withdrawn:

If the Certification Body, Training Center, or SQF Professional registration or license is withdrawn or expires.
If the Certification Body, Training Center, or SQF Professional breaches or fails to comply with these rules of use.
If the Certification Body, Training Center, or SQF Professional uses the SQF logo in a way that, in the opinion of SQFI or the Certification Body, is detrimental to the SQF logo, the SQF program, is misleading to the public, or otherwise contrary to law.

Worker Holding Tomato in Gloved Hand Over Boxes of Tomatoes

Disclaimer

SQFI may alter these rules of use or make new rules. No such alteration or new rule shall affect the use of the SQF logo by a Certification Body, Training Center, or SQF Professional until six months have expired from the date the alteration or new rules of use are first published by SQFI, unless specified by SQFI.

SQF and SQFI Logo Use Documents

The use of the SQF and the SQFI logos by Certification Bodies, Training Centers, or SQF professionals must follow our rules of use outlined in the documents below.

Criteria Document for Logo Usage

Certification Bodies, Training Centers, and SQF Professionals should follow these criteria for the use of our logos.

Download

Certified Sites Logo Rules of Use

Certified sites should follow Appendix 3 of their SQF Food Sector Code.

Visit the Library of Codes

Quality Shield Rules of Use

If using the Quality Shield logo, follow Appendix 4 of the SQF Quality Code.

Download