Connect with the people who matter most.
Choose how you want to get involved:
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If you are looking to just take advantage of the SQF365 benefits and not have a presence in St. Louis at SQF Unites, you can select Partner B.
Benefits: One "A" Item or One "B" Item and SQF Prize Spinner
Booth Size: 10’x10’
Complimentary Registration Badges: 2
Advertising Benefits: Package B
Webinar: One SQF365 webinar
Benefits: One "B" Item
Booth Size: 10’x10’
Complimentary Registration Badges: 2
Advertising Benefits: Package C
Recorded Webinar:
1. Provide a 30-minute pre-recorded webinar on an agreed-upon topic.
2. Users sign in to access the webinar, allowing leads to be shared with you.
Benefits: n/a, no Expo floor presence
Booth Size: n/a
Complimentary Registration Badges: n/a
Advertising Benefits: Package D
Webinar: One SQF365 webinar
Benefits: One "A" Item and One "B" Item and SQF Prize Spinner
Booth Size: Two standard 10’x10’ booths. A third booth can be purchased for an additional $4,000.
Complimentary Registration Badges: 3 (Up to 3 additional badges can be purchased at 20% off).
Advertising Benefits: Package A
Webinar: One SQF365 webinar
Purchase an additional booth for $4,000*
Inventory does not carry over into 2028.
| Benefit | Package A | Package B | Package C | Package D |
|---|---|---|---|---|
| Banner in SQF Newsletter (Monthly, Technical, Training) | 2 banner ads, 2 months | 1 banner ad, 2 months | 1 banner ad, 1 month | 1 banner ad, 1 month |
| Featured blog on sqfi.com | 2 featured blogs, 2 months | 1 featured blog, 2 months | 1 featured blog, 1 month | 1 featured blog, 1 month |
| Featured survey on sqfi.com | 2 featured surveys, 2 months | 1 featured survey, 1 month | 1 featured survey, 1 month | |
| Featured video on sqfi.com | 2 featured videos, 2 months | 1 featured video, 2 months | 1 featured video, 1 month | |
| SQF365 webinars | 1 Exclusive Host | 1 Exclusive Host | 1 Prerecorded Video, 30 mins max | 1 Exclusive Host |
| Promotion of the sponsor's event or initiative | One-time promotion of the sponsor's event or initiative on an SQF newsletter and sqfi.com | One-time promotion of the sponsor's event or initiative on an SQF newsletter | ||
| SQF social post offering your literature or content link | 2 | 1 | 1 | |
| Sponsor discount on SQF Product Spotlight Days | Yes | Yes | Yes | Yes |
| SQF Certified table signs to give to customers who qualify | 50 | 30 | 10 | 10 |
Interested in reaching 40k+ SQF subscribers? In partnership with SmartBrief, SQFI publishes SQFI SmartBrief, a thrice-weekly email newsletter dedicated to keeping food safety and quality management professionals informed on the latest news affecting their work.
This newsletter is a great platform to showcase products, content, and educational materials in a trusted environment. SQFI sponsors receive a 30% discount on all SmartBrief advertising. For more information, contact Tara Preston at tara.preston@futurenet.com or view the SQFI SmartBrief media kit.
Put your brand front and center while helping attendees find their way. Submit your company logo and branding to be featured on directional signage throughout the conference.
Sponsor the SQF reusable canvas tote bag, carried by attendees throughout the conference and long after SQF Unites ends.
Start SQF Unites with a warm welcome. Branding includes signage and napkins featuring your logo, and sponsors are invited to greet attendees as they arrive.
New for 2027! Attendees can have their photos taken individually or as a group, contributing to a live mosaic that comes together on the Expo floor and is revealed at the Thursday Closing Session. Sponsor branding will be featured on the mosaic, the sketch postcards attendees take home, and the final video.
Be seen hanging around people's necks with attendee pocket lanyards worn throughout SQF Unites. Submit a high-resolution color logo, and a digital sample will be provided for your approval.
Everyone loves a good notebook! Be the exclusive sponsor of the SQF Unites attendee notebook, giving your brand visibility throughout the conference and beyond.
New for 2027! A 2-color branded lens-cleaning cloth in every attendee's welcome bag.
New for 2027! Give attendees a warm welcome with a pair of your branded sunglasses, available for pickup when they check in.
New for 2027! Sponsor a nightly toast celebrating Tucson's spirits scene, a signature local touch for the new venue.
New for 2027! Sponsor the Wednesday early-morning desert walk and keep participants refreshed with 100 branded water bottles provided for the group.
Keep attendees refreshed by sponsoring the Tuesday afternoon snack break in a high-traffic area. Sponsorship includes on-site recognition signage and napkins featuring your logo.
Be the exclusive host of the SQF Unites First Time Attendee Program and webinar. Help welcome first-time attendees through a series of communications before the conference. First-time attendees will also have the option to wear a wristband featuring your logo to identify them as new to SQF Unites.
Put your brand in front of attendees before they arrive in Tucson with sponsor recognition in the registration confirmation and Know Before You Go emails sent to all registered attendees.
Keep attendees connected while keeping your brand visible. Your brand will be featured on the conference Wi-Fi network name and password card used by attendees to get online.
New for 2027! Put your brand front and center on the conference app attendees use throughout SQF Unites to access their agendas, maps, networking tools, and more.
Get your brand on the main stage! Benefits include a 30-second branded video and a one-minute scripted introduction during one of the main stage sessions. SQFI will determine the session assigned to each sponsor.
Be in the inbox! Sponsor recognition will be featured in all three daily schedule emails sent each morning during SQF Unites, with your logo and booth number prominently displayed in the email header.
Dedicated Expo hours are scheduled each day, and the Expo is open to all attendees throughout the event.
Each booth comes with
All exhibitors receive pre- and post-event electronic attendee lists with names and email addresses for attendees who opt in to sharing their information. These lists are intended for limited outreach and may not be added directly to your database. Attendees must separately opt in to receive ongoing communications from your organization. Approximately 30% of attendees opt out of sharing their information.
Comes with 2 complimentary registrations and one lead retrieval package.
Comes with 4 complimentary registrations and one lead retrieval package.
Send your signed Sponsor and/or Exhibitor Application Contract to Cole Casten.
DOWNLOAD CONTRACT
Cole Casten
Manager, Marketing
The Tucson Ballroom layout holds 60 total 10'x10' booths arranged in back-to-back rows with a service corridor along the north wall and the foyer entrance to the south.
Booths are set up through our partnered contractor, Shepard Exposition Services. Each 10'x10' booth comes with an 8' back drape, 3' side drapes, a 6' x 30" table, 2 side chairs, and a wastebasket. The Expo Hall is carpeted. You can order electrical through Encoure. Additional furniture can be purchased through Shepard Exposition Services.
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Dates: March 21-24, 2027.
Sunday, March 21, and Monday, March 22, are set aside for pre-conference activities and move-in.
| Day | Window |
| Tuesday, March 23 | 10:30 am-1:00 pm, 3:15-3:45 pm, 4:45-6:30 pm |
| Wednesday, March 24 | 10:30 am-1:00 pm, 3:15-6:00 pm |
Access the attendee list, complete agenda, your personalized schedule, session slides, maps including an interactive Expo map, and social events, all in one location. App access instructions will be shared in the Know Before You Go email.
Scan attendees' apps (who have opted in) to save a record of who you've met and networked with in a Scanned & Favorited Attendees list.
Booths will be assigned first to sponsors by sponsorship level, based on the order contracts are received and invoices are paid, followed by exhibitors in the order their contracts are received.
Steps to be assigned an SQF Unites Expo Booth:
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At SQF Unites, we believe in fostering a collaborative and community spirit among all members. To ensure a positive and productive experience for all participants, we ask exhibitors to abide by the following Good Neighbor Policy:
For further details, please refer to the contract. Thank you in advance for your commitment to being a good neighbor at SQF Unites!
Every exhibiting company at SQF Unites 2027 will receive one lead retrieval access, included with its sponsorship or booth package at no extra cost.
Exhibitors asked for it. In post-event feedback, lead capture comes up repeatedly as a gap between the investment exhibitors make in a booth and what they walk away with. A booth conversation only pays off if the follow-up happens, and follow-up starts with an accurate list of who stopped by.
Making lead retrieval a standard benefit, not a paid upsell, removes that barrier. Every exhibiting company leaves the show floor with a clean, exportable list of contacts, ready for their sales and marketing teams the week after the conference.
| Scanning Unit | Mobile App | |
| How it works | Dedicated handheld device that scans attendee badge barcodes | Runs on your own phone or tablet; scan badges with the camera |
| Setup | Pick up and return at the registration desk | Download and log in before the show, no equipment to return |
| Best for | A booth team that wants one purpose-built device | A team with several staff who each want to scan from their own device |
You will receive more details in the Exhibitor Kit in February 2027.
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